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About us
More than 4 decades in Furniture Craftsmanship....
Established since 1960, Novelty Furniture Industries, the furniture production power house for Danovel Pte Ltd. It is one of the pioneers in the soft furnishings market in Singapore. A family-owned business, it started as a small set-up, making sofas and supplying them to the local market. When the industry picked up in 1985, the company expanded its business to include soft furnishings, interior design and consultation, and shifted to a larger premise at Gordon Industrial Building.
Danovel Pte Ltd was soon established in 1996 at Tanglin Shopping Centre.
Since then some of our clients are well known banks such as Standard Charted Bank, HSBC, Commerz Bank. We have also provided sofa and soft furnishng for various hotels in Mauritius.
We typically provide complete home furnishing services to more than 200 homes per year, with majority of our customers being expatriates.
Combining comfort, pleasure and your personalized style to transform any kind of living enviroment with stylish, comfortable and durable soft furnishing and furniture.
Providing a wide spectrum of furnishing services to meet your furnishing needs.
Company History |
| 1960s |
Started a workshop that provides sofa upholstering services
Supplied sofas to various furniture retailers. |
| 1980s |
Shifted from a small shophouse workshop to a large factory unit at Gordon Industrial Building
Provided soft furnishing and interior design services. |
| 1990s |
Danovel Pte Ltd was setup at Tanglin Shopping Centre.
Appointed the sole distributor for Biggie Best products, an international brand of interior decoration with worldwide network in 20 over cities |
| 2000s |
Established partnership with Grand Banks to supply them with complete furnishing and upholstery of their yatchs. |
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